Dessert Goals Roundup: The goodies, the fads, and the crunchy

Last weekend’s Dessert Goals festival in Williamsburg was overwhelming in the best way… I totally gave in to the siren call of almost every sugary vendor.  Here are the things I was able to taste in the short 1.5 hours that we were allotted.  Not included in my list is Butter Lane, because I work there and of course am partial to cupcakes, if you haven’t noticed!  You should definitely try them if you’re a cake lover… and even if you’re not!  Their frosting-to-cake ratio makes for the perfect balance of moist cake and just-the-right-sweetness-frosting in every bite.

  1. Taiyaki NYC – Taiyaki.  I wanted to eat an entire school of these babies.  I loved eating taiyaki for the first time in Japan years ago.  “Tai” is the word for a type of fish, red snapper, and “yaki” means “fried”.  The treat is conventionally sold as street fair food.  It’s a fish shaped pancake that is usually filled with pastry cream.  Taiyaki NYC has a different take on the classic.  They keep the fish’s mouth open and fill it with green tea soft serve, red bean, and mochi.  If the fish could cram all of that in its mouth, you can cram this delicious fish-shaped treat into yours!


2. Wowfulls – Bubble waffles.  This was the last thing I ate at Dessert Goals, and I almost didn’t get it because I already had a sugar high as tall as the Empire State Building.  But I had to…  Called “waffles with abs” on the street, these gai dan jai bubble waffles are super popular in Hong Kong.  It was so enjoyable to eat each bubble individually.  The Pocky candy added some crunch that balanced the chewy texture of the mochi.  I ended up buying a vintage shirt from Dobbin Street Vintage, who were also tabling at the event, that matched the sprinkles aesthetic perfectly.  I’ll definitely wear it the next time I tackle a bubble waffle.img_0467



3. Baba Cool – Dragonfruit bowls.  I started the day with this, thinking I would ease into the festival with something healthy first.  Dragonfruit bowls have the consistency of a smoothie.  If you haven’t had dragonfruit before, it has a mild taste that contrasts with its vibrant pink, tangy-looking color.  Toppings like chocolate shavings, pepitas, and pansy flowers added pops of color and texture to the smoothie-bowl.



4. Jae NYC Eats – Twinkies from scratch.  (Called “Cakies” to prevent any confusion) You could watch them inject and fill each pastry with a syringe.  I got the most mesmerizing, colorful flavor, jackfruit with fruity pebbles.  It blended in well with this colorful background… but don’t worry, it didn’t escape from my watchful gaze!


5. Not Your Average Cotton – Cotton candy.  Served on the rooftop garden, it was hard to prevent this lightweight sweet from blowing away toward the New York skyline.  I ordered rose flavored cotton candy topped with a hint of pepper.  They also had dreamy mint and lavender flavors.